Discussing technological transformations in broad terms can feel abstract. In this
book, you can find out how AI’s impact on everyday lives is becoming increasingly
tangible and personal, and what that means for your work in marketing.
Marketing with AI For Dummies breaks down the implications of using AI for marketing
into digestible pieces, making the subject accessible to any marketer. It
provides definitions, frameworks, concepts, case studies, and practical guidance
to translate AI’s vast potential into actionable strategies for your business.
And although the world of AI is changing rapidly, the pace at which it gets incorporated
into the marketing ecosystem is slower, meaning that the core concepts,
strategies, frameworks, and practical guidance are more timeless than you may
initially think.